Brogger

Brøgger is a bit special. An emerging Danish brand - pronounced “Breu-ger” - founded by Danish-born, London-based Julie Brøgger and Linn Norström Weile, which is not certainly not afraid to take risks.

Julie, who was born and raised in Denmark, but has spent the majority of her career in London, working for the likes of Preen by Thornton Bregazzi, has harnessed the craftsmanship and tradition of both British and Danish style, cherry picking from the anti-establishment feel of her London base and merging it with the ornate and light feel of Danish culture.

What is the Brøgger ethos? 

Fashion should be fun and stand out but wearable. Buy less but right.

A celebration of style and craftsmanship across two cultures, which elements of British and Danish design and culture came together to create the brand?

It is a great privilege to grow in a country like Denmark where design is valued and public buildings are filled with design classics. But it does also create a normative approach to taste that can seem uniform, and London offers a clear juxtaposition to that. Eccentricity is very rare in Scandinavia and exists in abundance in London.

What has been the most valuable thing you have learnt since launching Brøgger?

Patience and sticking to your gut feeling.

What brands and styles are you currently inspired by?

More for admiration than inspiration, John Galliano for Margiela is just amazing, every season it just gets better and better.

Read the full article on Yolk’s magazine, Yolklore